Happyology creates luxury and distinctive childrenswear and accessories for babies and children, ranging from newborn to 12 years. Born in Brighton, England in 2015, Happyology’s styles are renowned globally for its unique colour palette, refined English prints and delicate embroideries, as well as its sophistication in combining classic intricacy with modern simplicity.

Happyology refers to the happiness of childhood. Children's creativity and their imaginative worlds are the constant inspiration behind the brand. Each of our design is created with children's needs and lifestyle in mind, handcrafted responsibly to the highest standards.

Led by founder and creative director Jessie, Happyology's distinctive design lies in its unflinching colourways, effortless silhouettes, sophisticated tailoring and use of traditional hand embellishment skills. Each piece is made with premium materials and produced in places where local tradition and craftsmanship have developed the best working skills.

Our suppliers adopt the most advanced technology and social practices, making sure unparalleled quality for our products and that we contribute to a more sustainable future. We believe that excellent quality and care for details are the way forward in making sure that our clothes will be timelessly beautiful and cherished for generations.




The unique colour palette, exquisite fabrics and delicate prints make each Happyology style stands out. We design all our prints in-house and develop novel materials that celebrate Happyology's essence.




Precise sewing, delicate embroideries, soft linings and assembled patterns – we pay attention to every detail to optimise the look and comfort. We use hand embellishment details wherever possible to honour the history and promote traditional craftsmanship. 




We put quality at the core of everything we do. Our supplier factories use the most advanced and efficient technologies and pro-social practices, and we implement quality control in every step of our supply chain to obtain the unparalleled quality for our products.




We technically test each garment, including the tiniest details – cords, zips, buttons, chemicals, colour fatness and many more. Happyology partnership with SGS the world's leading testing company, in carrying out professional laboratory tests on all our products, making sure they exceed our stringent quality requirements.